Push Notifications for Drip Campaigns & Retargeting Campaigns

Push Notifications for Drip Campaigns & Retargeting Campaigns

What Are Push Notifications? 

Push Notifications are alerts/messages notifying the user of a new message, update, or other piece of information; a PN can be received both when an app is closed  or while the user is in an active session on the app. They are a great way to deliver important and time-sensitive messages directly to your users and can influence conversions.

Important Notes & Conditions

For users to receive push notifications the following rules must apply:
  1. Users are using an app that’s been updated and supports push notifications

  2. Users have logged in and had an active session on the app

  3. Users have accepted push notifications (*see screen shots below)

  4. Please note that creating a push notification campaign will target the users whose last session was on the app

  5. The cost per push notification is $0.004 USD (please note you need to purchase a minimum package valued at $1000; speak to your customer success manager to learn more) 


*Enable notifications by approving the two pop-ups (one will be from Tictuk, the other from iOS/Android).

Advanced Configurations

For advanced configurations related to Push Notifications (such as purchasing/updating credits and allowing SMS and Emails to be sent from a particular org) please contact your customer success manager.


Setting a Push Notification for Drip Campaigns & Retargeting

  • Select the main chain store

  • Open the Loyalty Drip Campaigns section or the Retargeting Campaigns section in the dashboard and click the Create New Campaign button 

  • Choose the relevant targeting rules for the audience receiving the push notifications

  • Target by Platform dropdown → choose ‘App Push’

    • This means that the campaign will be sent to users whose last session was on the app


  • Message Creation

    • The subtitle field will be the text displayed with the push notification

    • Set the desired action after clicking on the notification:

  1. Start a regular order
  2. Start an order with a coupon applied
  3. Instant checkout


PLEASE NOTE: Don't forget to add a REF CODE in order to track a specific campaign's performance, and for the the future retargeting of those users. 


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